Intuit

The Intuit Brand Storytelling & Experiences team was disjointed and lacked consistency in their visual messaging and customer storytelling.

I came on board to standardize and scale their customer story framework and increase the capabilities of their storytelling teams.

While there, I was a leading voice participating in the company rebrand. A full visual identity overhaul took place, and while working in conjunction with our in-house talent and external agency partners, I helped the team create the visual approach we used in brand photography and video that was consistent and met the aspirations the brand had for our how represented our customers.

More details about the visual identity rebrand can be seen at https://visual.intuit.com/

We also teamed up to bring to life a compelling campaign with local star and Super Bowl-winning wide receiver Robert Woods who helped us teach job ready skills to students from LA Public Schools.

This work involved working in partnership with a number of motion graphics artists, video producers, as well as fostering external relationships with the NFL Player Relations team.