Helping the Vikings Deliver for Partnerships
Creative Production
Photography Production
Athlete & Talent Management
Partner Coordination
MY ROLE
The Minnesota Vikings had a campaign to deliver with Pepsi featuring Pro Bowl linebacker Eric Kendricks. But in the middle of an NFL season, the Vikings' in-house creative team already had their hands full with the demands of the team.
They needed a production partner they could trust to step in and run with it.
Not just someone accustomed to working around professional athletes, but a team capable of producing polished, controlled studio photography with the lighting, crew, equipment, and production rigor the campaign required.
Working with a professional athlete during the NFL season means the production has to fit around their world. We built the shoot to make efficient use of Eric's limited availability, with the studio, lighting, crew, shot list, and production details dialed in before he arrived.
Once he stepped on set, our job was simple: make it easy for him to do his job so we could do ours.
The finished photography gave the Vikings and Pepsi a campaign library they could use across the partnership, including retail displays, promotional materials, and in-store executions throughout the Twin Cities.
