Vikings x Pepsi

Campaign: Shirt Off My Back

I teamed up with the Minnesota Vikings and Pepsi to produced the brand partnership photoshoot with Pro Bowl linebacker Eric Kendricks for the “Shirt Off My Back” campaign.

Lots of quick coordinating and planning went into pulling off this shoot. Player schedules can be challenging, especially when they’re in a playoff push, but frequent communication, alignment on deliverables, and positive attitudes made this one of the most fun shoots I’ve done recently.

Below is a selection of some of the work from our branded shoot, and posters and cardboard cutouts could be featured throughout grocery stores across the Twin Cities.

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