FOUR SEASONS
Turning an ambitious creative vision into an international production.
MY ROLE
Creative Production
Executive Production
International Production
Client & Partner Management
3.3M Views • 43 Countries • Four Seasons' most-watched film ever.
Four Seasons set out to make something unusual for a luxury hospitality brand: a film that wouldn't sell rooms, rates, or destinations. Instead, it would tell a human story, withholding the Four Seasons reveal until the very end.
The Four Seasons global brand campaign Take Your Time, was built around a simple idea: some experiences are worth slowing down for, and time is the one thing you can’t buy more of.
I joined the project after creative development was already underway, with a short runway to understand the vision and figure out how to bring it to life. My role was to turn an ambitious creative idea into an executable international production, aligning teams, talent, locations, logistics, schedule, and budget without losing what made the idea special in the first place.
Oh yeah, and with three weeks to pull it off.
Doing whatever the work needs.
Producing internationally adds complexity fast. Different crews, vendors, locations, logistics, permitting, equipment, travel, weather, schedules, and cultural expectations all have to work together without compromising the creative.
In Budapest, I oversaw the production on location, working across teams and partners, often through language barriers, to keep the creative ambition intact while navigating the realities of getting it made.
No job is too small when the work matters.
On a freezing, windy day in Budapest, that meant putting down the producer hat and picking up a bounce in front of the Hungarian Parliament. Good creative doesn't care whose job something is. Sometimes you just do what needs doing to get the shot.
Oh, and I drove the rental van on icy Budapest roads too.
