REVERB DATA is a new technology law firm startup focused on helping artists and companies in the music industry. Reverb Data is the first of it’s kind law firm aiming to help artists have more sustainable and vibrant careers by controlling their fan data. 

I was brought on board to lead the new company through their naming process, along with launching their brand identity and design system (logo, typography, colors). I am currently managing the creation of their brand values, purpose, personality, messaging, and story; additionally I am assisting them with marketing and public relations efforts including pitching the managing director for speaking appearances at conferences, events, podcasts, and media interviews.